EP 090 The artistry of snowboarding with Pika Burtner

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I this episode of GLOSS, or the Gorgeous Ladies of Shred and Ski—an ongoing series between Crude and [Blower Media](https://blower.media/)—I talk with Christina Burtner, better known as Pika, a long-time artist, photographer and graphic designer in the snowboard industry.

Pika grew up watching and studying snowboard videos with the technical eye of an auteur. At 14, she started renting snowboard videos from Fairhaven Bike and Ski in Bellingham, Washington. She would always rewind the videos and return them on time. Fairhaven eventually offered her a job, which is where she worked until she went to college. At 18, she got a photography job at the University of Washington. It came with all the traditional benefits, including a steady paycheck, a 401k and healthcare. Because of that job, Pika—alongside her husband Jesse Burtner and Sean Genovese—was able to help create and fund [Think Thank](http://www.thinkthank.com/), a snowboard video production company. Think Thank would go on to create a category of snowboarding that focused on riding urban environments rather than backcountry ones. Pika describes Think Thank as an ongoing piece of art.

In 2014, Pika and Jesse had their son Ollie. At that moment, Pika says that she went from working on Think Thank to being a mother. It was a transition that caught her by surprise. So, in response, she began pursuing things she’s always been interested in. She says that as you get older, you feel like there’s less room for error, but that it���s also important to not be afraid to fail.